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Since 1997, Our History

A journey that started out of passion, marked by encounters with the most prestigious Italian and international fashion houses and the most influential haute couture designers, with luxury to be worn day and night.

Nothing is more real than a dream come true. And so, from the dream and determination of entrepreneur Samanta Cavalli, the boutique “Mia Lingerie” was born in the renowned spa town of Merano. Since 1997, driven by a passion for haute couture and luxury lingerie and a desire to spread the culture of elegance as a true weapon of beauty to be worn every day and every night, our boutique has been supporting you in the experience of high-end shopping.

In the shop, you will find a wide choice of clothing, lingerie, beachwear and nightwear collections carefully selected to offer you only the best from the world of luxury fashion. Let yourself be enveloped in the most precious, hand-worked and embroidered fabrics, with lines designed to embrace your shape and enhance your beauty with elegance and seduction. Because feeling beautiful never goes out of fashion.

The Store

Located in the historic centre of Merano, a stone’s throw from the promenades along the Passirio river and the famous arcades, our shop awaits you for an exclusive shopping experience.

The Collections

For each season we select collections from the best luxury brands of the moment, constantly updating our assortment according to trends and proposals from the catwalks and haute couture houses.

Elegance is beauty that never fades

Style and elegance are eternal, fashion on the other hand is fleeting and evolves. This is why we believe that constant updating and the continuous search for new trends, without neglecting class and refinement, are fundamental points in our sector. Every season we select the best brands and the most exclusive collections to keep up with the trends and offer our customers a constantly updated research of the styles, colours and trends proposed by Italian and international haute couture. Precious fabrics, sophisticated workmanship, precious details and top brands for an impeccable, fashionable and at the same time sophisticated and classy outfit for every occasion. Our staff will follow you with courtesy, enthusiasm and competence in a unique and exclusive shopping experience.

Questions?

For any information or curiosity regarding our collections, please do not hesitate to contact us! We will be happy to offer you all the assistance you need to make your shopping experience pleasantly unique.